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Not Just a Company—A Commitment to Ethical Education.
Minority-owned small business
Founded by Former international student & international educator
Bootstrapped, self funded, independent business driven by passion & resilience
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Founded in 2016 by a former international student studying in the US, who recognized the challenges US universities face in effectively recruiting international students while working as an international educator at US universities. Seeing a clear gap in the process, he set out to bridge the divide between students and US institutions, giving birth to Simpled. Our mission began with a simple goal—helping universities connect with a diverse pool of talented students by providing the necessary support and guidance. What started with recruiting tours in India quickly expanded globally, allowing us to serve students and institutions worldwide. As we grew, our founder became a contributing member of the IEM committee, further advancing our commitment to enhancing international education. Today, we remain dedicated to creating seamless pathways for students around the world to access quality higher education in the US, ensuring both students and universities thrive in a more connected world.
WE ARE
SIMPLED
We provide end-to-end support, managing travel logistics, pre-tour consulting, and departure preparation for a seamless experience. Our on-ground assistance ensures smooth engagements, while our structured follow-up plan strengthens long-term connections. By handling every detail, we empower participants to focus on building meaningful relationships and expanding their institution’s global presence.
From Planning to Impact—We’ve Got You Covered
68+
Countries visited
141+
Cities visited
642+
High schools visited
32+
Tours
The Journey That Shaped Our Success
2016
2017
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Simpled was established
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We launched our first Undergraduate tour in India
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2018
2019
2020
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Expanded to new regions post-pandemic
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Added tours in Latin America, MENA, Pakistan, Southeast Asia, Central America, and the Caribbean
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Formed partnerships with US Commercial Services and CCID in 2022
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Forged strategic partnership with AIRC
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Launched exclusive programs for Community Colleges in collaboration with CCID
The Beginning of a Vision
Setting the Industry Standard
Unparalleled Growth & Impact
Pioneering Global Collaborations
Innovation Amidst a Global Challenge
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Continued Undergraduate tours for multiple universities and community colleges.
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Focused on delivering exceptional experiences.
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Strengthened valuable partnerships in the education sector
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Created the industry standard by making pre tour consulting & post tour outreach an integrated aspect of recruitment tours
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Hosted the first Partnership Conclave in 2018.
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Focused on collaborations between international and Indian universities.
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Reinforced commitment to global educational partnerships.
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Hosted 15+ tours by the end of 2019, linking US institutions with Indian students
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Organized the second Partnership Conclave after the first event’s success
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Shifted to virtual platforms to connect universities and students during COVID-19
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Prepared for expansion into new regions post-pandemic
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Continued strategic partnership with US commercial services & CCID
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Launched Graduate Tours in India and Middle East market
2021
Global Expansion Beyond Boundaries
2023
Elevating Graduate Recruitment
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Announced annual partnership with Pearson in 2024
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Hosted Boat IEM Network event at NAFSA annual conference
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Pearson designated as Official Testing Partner for in-person, virtual, and hybrid events (Aug 2024 - Aug 2025)
2022
Strategic Alliances & Exclusive Programs
2024
Industry Leadership & Innovation
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In 2025, Simpled aims to expand globally by partnering with universities in emerging markets
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Our long-term vision and goal is to be the leading platform connecting universities with top international talent
2025
The Future is Now
We selected pink as our signature color to underscore our commitment to fresh ideas, forward thinking, and a dynamic approach to student recruitment. Often underrepresented in corporate branding, pink challenges conventional assumptions by conveying both warmth and modernity. It embodies our bold vision to constantly innovate—whether that means connecting students across borders, leveraging cutting-edge technology in admissions, or reimagining how institutions engage with prospective learners.
In choosing pink, we also embrace its capacity to signal inclusivity and openness. By adopting a color that stands apart from more traditional palettes, we showcase our resolve to think differently, act nimbly, and remain attuned to the evolving landscape of international education. This intentional selection serves as a daily reminder that the future belongs to the inventive and the courageous—qualities we aim to embody in every student recruitment tour, partnership, and initiative we undertake.
Why We Chose
PINK?
We are proud to have associations with industry leaders.
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Disclaimer: The Logos listed belong to the organizations and no infringement is intended. The representation here shows Simpled's association as a sponsor, member, speaker or exhibitor of the listed organization.
Navigating the World of Education, Together
.....and more
Partner experiences: Hear their stories
Explore what our most recent partner institutions have to say about us.
Some of Our Esteemed Partner Institutions
Glimpse of Simpled
Experience Simpled: A Visual Journey of Our Tours
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For any inquiries or feedback, feel free to contact us via phone, email, or by setting up a meeting with Yasir.
We look forward to hearing from you!
Connect with Us
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